ENS names can serve as your primary identity across dapps, wallets, and communities—a consistent, recognisable identity that you own and control.
Your Primary Name
A primary name is your public-facing web3 identity. When set, it tells apps to display your ENS name instead of your wallet address. Supported platforms—including wallets, dapps, and explorers—use this name wherever your address appears.
For example, setting yourname.eth as your primary name means others will see that instead of 0x7ec..., making interactions more human, familiar, and trustworthy.
etherscan.io/address/0x982Bb9d000bFEe18FD68C11505C11A4F900B2179
Why Use a Primary Name?
Recognition – Appear by name, not numbers, in apps that support ENS.
Personalisation – Use a name that reflects your identity, pseudonym, or brand.
Portability – Take your identity with you across the web3 ecosystem.
Personalisation with ENS Records
ENS isn’t just a name—it’s a profile. With ENS records, you can personalise your identity by adding an avatar, website, social handles, email, or additional wallet addresses.
This turns your name into a complete web3 profile that others can view, recognise, and interact with—helping you stand out and build trust across the ecosystem.
It’s more than just a name—it’s your web3 presence, shaped by you, discoverable by others, and fully yours to customise.
app.ens.domains/onshow.eth
Portability Across Web3
Your primary name works across a wide range of apps and networks. From DeFi to social platforms, DAOs to NFT marketplaces, it serves as your single, portable identity.
Rather than managing different usernames on every platform, ENS gives you one name that moves with you—your wallet login, your onchain presence, and your public profile.
No more chasing exact-match usernames on every new app or protocol. With ENS, your identity is already yours—today and in the future.
etherscan.io/address/0x982Bb9d000bFEe18FD68C11505C11A4F900B2179
efp.app/0x982bb9d000bfee18fd68c11505c11a4f900b2179
app.uniswap.org/swap
Portability with subnames
ENS also supports creating subnames—practical, user-friendly extensions that expand the reach of your identity or brand. These subnames can be set as primary names too, giving individuals a portable identity tied to the original name.
Whether for individuals, teams, communities, or contributors, subnames let you extend your identity without giving up control—creating both unity, presence, and usability across web3.
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